Meta + Google Ads · Roofing · Massachusetts

More booked roofing jobs. Marketing off your plate.

You do clean, lasting work, but the homeowner with a leak calls whoever shows up first and looks legit. I run your ads, make you that first call, and tie every dollar to a booked job. And I answer when you call.

Get a free walkthrough →Free 2-min Ad-Ready Score

Or call me directly: (978) 763-4351

MetaGoogleSponsored
Home-service ad creative
Free EstimateBook now →
Booked jobs Example
value vs. ad cost
Full re-roof · Sudbury
Meta
$22,000
~$520 ads
Roof replacement · Natick
Google Search
$14,000
~$380 ads
Storm repair · Framingham
Google LSA
$6,500
~$260 ads
$40K+/mo
Ad spend managed across clients
400+
Jobs tracked to the dollar
5.4×
Average return on ad spend
The hard truth

The roll-ups are coming for your roofs.

Private equity is buying up roofing companies at a record pace, and after every storm, out-of-town crews flood your market and bid up the ads in your own backyard. You don't have to outspend them. You have to out-track them.

48 hrs
By mid-2025, private-equity firms were buying a U.S. roofing company every two days. Roofing platforms tripled from 17 to 56 in just two years (+229%).
Better-funded competitors are moving into your market right now.
~$124
What one roofing lead costs on Google today, and climbing. With 100,000+ roofing companies nationwide, it's one of the most-bid trades there is.
Owners who can't trace a booked job to a dollar overpay every month.
First
After a storm, the homeowner calls the contractor who shows up first and looks legit, not the cheapest. Slow responders hand the job away.
Speed and trust win the claim; the roofer who answers gets the roof.

So the real question was never "should I run ads." Three of your four competitors already do. It's whether yours are tracked to booked jobs, before the roll-ups lock up your town.

The difference

Most ads chase form-fills. I chase booked jobs.

Point Google at "lead submitted" and the AI finds you more form-fills: tire-kickers, wrong area, wrong price. Feed booked-job data back, and it starts optimizing for the leads that actually close. Your cost per booked job drops.

The headline takeaway from Google's own Marketing Live, 2026

That feedback loop is the whole game, and it's the one thing almost nobody sets up. I build it on day one.

The two-part system

Meta makes them know you. Google makes them choose you.

Meta
Builds awareness with a targeted local audience.
Rodenhiser Home ServicesSponsored
New to the neighborhood, ready to serve your home.
Rodenhiser service van
Google
Captures the search the moment they need you.
roof leak repair framingham
1
SponsoredYour Company★ 4.9 · Same-day · Framingham
2
SponsoredYour competition★ 4.1 · Two towns over
Your website
Booked job in your system✓ $14,000
Each channel works alone. Together they compound. Example creative & numbers.
Who I take on

More leads only help if you pick up.

78%
hire the first business to respond, not the cheapest, not the best.
21×
more likely to win a lead when you answer in 5 minutes instead of 30.
47 hrs
the average business's response time. Every one is a job handed away.

Here's the honest part: ads pour fuel on the fire you've already built. If the phone rings and nobody answers, no ad fixes that. The businesses I do my best work with already answer fast and treat customers right. Hold that standard, and we'll do great work together.

Top of mind

Be the name they call.

Meta puts real, scroll-stopping creative in front of your neighbors before they need you, so the second something breaks, you're who they already know.

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Free · start right here

See where you stand. Start now.

Tick a few boxes or answer a question right here, then grab the full checklist or your score.

The Ad-Ready Check · 9 points

Are you ready to run ads?

0 of 5 ticked · 4 more in the full check
2-minute quiz · 10 questions

What’s your Ad-Ready Score?

Q1: What’s the average ticket on your most common job?
Under $300 $300–$1,000 $1,000–$5,000 $5,000+
Pick one to start: honest score + free fix list at the end.
The process

Live in a week. Refined every month.

Step 1

Discovery

Week 1

Ads live

Month 1

First report

Ongoing

Refine monthly

Your options

If you actually want more booked jobs.

✕

Do it yourself

You're on the truck all day. Marketing becomes the 11pm job that never gets done right.

✕

Hire a big agency

Account managers who don't call back, long contracts, reports full of clicks, not jobs.

✕

Buy shared leads

Angi and Yelp sell the same lead to five competitors. A race to the bottom.

✓

Run it like this

Booked-job tracking, instant response, an owner who picks up. Built to make you money, and prove it.

John Fallon, founder of JT Fallon Growth
Run by the owner, and he picks up.
Rodenhiser Home ServicesWFD LandscapingStudio Hudson
What it takes

What should you spend on marketing?

No mystery, no scary number. The rule of thumb for home services is 8–15% of revenue: less if you're coasting on referrals, more if you want to grow. And it's one of the few costs in your business designed to pay you back.

5–8%
Coasting
Established and booked out, living on referrals. Spend to defend your position.
8–12%
Growing
Want a fuller schedule and steady new jobs. The sweet spot for most owners.
12–15%+
Pushing hard
Taking share, hiring, opening a new area. Outspend the slow guys in town.

And the return is real when it's run right:

$5
back for every $1 in digital marketing, on average
+391%
conversion when a lead is answered within one minute
6×
ROI for owners who read their numbers weekly
88%
who raised marketing spend held or grew revenue
Where the money goes

How much to spend on Google vs. Meta.

Google harvests the people already searching for you. Meta creates demand and brings them back. Local search volume is finite, so Google leads at smaller budgets, and Meta scales as you grow. A starting point, tuned every month:

Ad budget / mo
Google / LSAMeta
$1–5K
75%25%
$5–10K
65%35%
$10–20K
55%45%
$20–50K
50%50%
$50K+
45%55%

A starting point, not gospel. Your exact split depends on trade, market, and job value. We set it on the call and tune it every month.

Questions

Straight answers about ads.

How much do Google Ads cost for roofing companies?

It varies by market and season, but in 2026 a typical roofing search lead runs about $120–$190 on Google, with Google Local Services Ads (the "Google Guaranteed" badge) often $45–$120 per lead, and those LSA leads tend to convert at a higher rate. What matters most is cost per booked job: what it actually costs to put a roof on your calendar.

Should I run Google or Meta ads first?

Start with Google: it captures people actively searching for your service right now. Then add Meta to build demand and retarget visitors who didn't call. As budget grows, the mix shifts more toward Meta.

How much should I budget for ads?

Most home-service owners invest 8–15% of revenue into marketing, depending on how aggressively they want to grow. The ad spend is your money working for you, scaled only as it proves it's booking jobs.

How long until the ads start working?

Ads are typically live within about a week, the first meaningful read comes around 30 days, and the account is refined every month from there. You'll always know your real cost per booked job.

Do I own my ad accounts?

Yes. You own every ad account, there's no markup on your ad spend, and you keep everything if we ever stop working together.

Next step

Not sure ads make sense for you? Let's find out.

Book a free walkthrough and I'll give you a straight answer, including whether paid ads would actually help your business right now, or just waste your money. No pressure either way.

The Booked-Jobs System, built for established businesses ready to invest in real growth (most home-service owners put 8–15% of revenue into marketing). We scope your exact budget together on the call, and you only scale what's working.
Get a free walkthrough →

Prefer the phone? Call me directly: (978) 763-4351

You own every account · 90-day go or no-go.
Free tools: 2-min Ad-Ready Score · the 9-point checklist